VIDEO & GIFS
Video & animation is becoming increasingly important to have as part of any brand's content strategy.
After watching a video, 64% of users are more likely to buy a product online, and including video on a landing page can increase conversions by up to 80%.
Traditionally, video production included expensive agencies, elaborate sets, and big crews. But the expectation has changed, and people want to see shorter snippets of content and enjoy seeing the behind-the-scenes view of the brands they follow.
Product videos & GIFs are a great way to increase engagement in your marketing channels, add personality to your website, and rank higher on e-commerce platforms like Amazon.